Since 1927 Agustín Reyes®, Inc. has created fine perfumes and personal care products. Using handcrafted recipes, a tradition of quality was established that continues today. Agustín Reyes I, began his career as an apprentice to a pharmacist. In his youth he learned to formulate products for health and beauty. He possessed a natural aptitude for chemistry, but also an entrepreneurial curiosity. On December 6, 1927 he created the formula for Royal Violets®. This day fragrance whose slogan would eventually become “el perfume de la juventud” (a fragrance for the young). This simple origin in Havana, Cuba was the first chapter of his American Dream.

The people of Cuba loved those first products. Because of that success he founded our company. Many people still remember the first factory. There in the laboratory he created many other favorite products including: Axil, Agua de Portugal, Nuit de Samedi, and others. They milled their own sandalwood and lavender soaps. Seven layers of gold leaf adorned the boxes of their biggest seller, then-called Violetas Rusas.