Family Tradition

In keeping with the same family traditions and values of his father and grand-father, Agustín W. Reyes III. studied at Emory University. He returned with a master's degree in organic chemistry and the desire to guide the company from its home-based office to a proper plant. Today the company sells its' colognes throughout the United States, South America and as far away as Saudi Arabia. They do contract packaging, like body mists and alternative fragrances, in addition to their own products.

For the company's 75 th Anniversary they launched a collection of spray bottles, including the classic Royal Violets edition. They will eventually add hair gel and body wash. Most recently for the company is the expansion of their shampoo line, which now includes three kids shampoos: Royal Violets, Cherry and Watermelon, with the re-invented classic baby shampoo now with Chamomile.